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More FREE Resources!

YouTube Videos: Travel Industry Indicators
The Corporate Channel of Travel Industry Indicators includes updates from the National Restaurant Association, examples of Destination Advertising and featured uploads with original analysis and commentary.
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Presentations and Relevant Links

Southeast States Travel and Tourism Research Association - Spring Meeting 2008. Click here to view presentation

Florida Association of Convention and Visitors Bureaus - Destination Marketing Retreat, April 2011. Click here to view presentation

Travel Industry Indicators - March 2011 SAMPLE ISSUE. Click here to view sample issue.


Research Reports and Relevant Documents



Eye For Travel Travel Distribution and Marketing Barometer

62% of travel brands don't have a mobile friendly website. The survey found that globally, Travel brands are failing to adequately invest in mobile, despite widespread adoption of smartphones and increasing customer search queries via mobile (19.5% of search queries for hotels are made via mobile devices). In Europe, Germany is leading the way with 45% of respondents this autumn indicating that they now have a mobile application for their brand – an increase from just 9% back in February 2011. China saw the biggest increase in investment with 67% of respondents indicating that they have a mobile website for their brand, up from just 30% in February. Conclusion: those brands who relish and adapt to new consumer facing technology are the ones who will succeed over the coming years.


Survey of International Air Travelers

From the Office of Travel and Tourism Industries (OTTI).  Minor changes, resulting from a previous field test, may be forthcoming. Provisions are being made to translate it into the eleven foreign languages. It is scheduled to be implemented in January 2012, is the first revision made to the Survey questionnaire since 1996.

Oil Prices and Lodging Risks - May 2011 Analysis by PKF Hospitality

The U.S. lodging industry will see minimal disruption if oil prices reach $125 per barrel price in 2011. However, if prices surge to $150 a barrel, the recovery that U.S. hotels are currently enjoying could be severely curtailed, and would likely trigger a mild recession. 


U.S. Lodging Monthly Hotel Report - April 2011 - Total United States

The U.S. hotel industry posted increases in all three key performance measurements during April 2011, according to data from Smith Travel Research.



EUROPEAN TOURISM in 2011: TRENDS & PROSPECTS Quarterly Report (Q1/2011)

A quarterly insights report produced for the Marketing Intelligence Group of the European Travel Commission (ETC) by Tourism Economics (an Oxford Economics Company)


U.S. DIGITAL YEAR IN REVIEW 2010 - A Recap of the Year in Digital Media, February 2011

Offers an overview of the prevailing trends in digital media usage during the year and considers their implications for the year ahead. This report will examine the trends in U.S. Internet usage, search activity, e-commerce, online video consumption, online advertising, and mobile, as we offer a prognosis for which digital strategies will be most critical for success in 2011.